42. Sunwoo Kim, & Su Jin Yang*. Counterfeit Korean beauty brands in Mongolia: The roles of country image, informal distribution channels, and perceived risk. In Progress: Research Design. 

41. Sunwoo Kim, & Jungwon Nam*. Changes in undergraduates' statistical software self-efficacy during a ProBerry-based project course: A pre–post study. In Progress: Research Design.

40. Su Jin Yang, & Sunwoo Kim.* When the crowd defines the rules: Online normative influence and upward relational consumption in life-cycle rituals. In Progress: Data Collection.

39. Su Jin Yang, Sunwoo Kim*, & Jungwon Nam. Negotiating the perfect wedding: A grounded theory of gendered wedding overconsumption in South Korea. In Progress: Manuscript Writing. 

38. Sunwoo Kim*, & Yuri Lee. The effects of technology readiness and anticipated welcomeness on the acceptance of wearable healthcare devices among older consumers. In Progress: Manuscript Writing. 

37. Sunwoo Kim*, Songmee Kim, & Chorong Youn. Why consumers resist sustainable fashion: A mixed-methods investigation of perceived trade-offs, perceived cost, and adoption resistance. In Progress: Manuscript Writing. 

36. Sunwoo Kim, Sujin Yang*, & Yuri Lee. Older consumers’ acceptance of a wearable healthcare device: Extending PIADS to anticipated psychological impact. In Progress: Manuscript Writing. 

35. Sujin Yang, Jungwon Nam*, & Sunwoo Kim. The relationship among the privacy paradox gap, trust in artificial intelligence, and perceptions of changes in the intelligent information society. Technology in Society (SSCI). Under Review.  

34. Sunwoo Kim*, Chorong Youn, & Songmee Kim. When ethical pressure meets style risk: Competing reputation risks, skepticism, and rejection of sustainable fashion. Journal of Business Ethics (SSCI). Under Review. 

33. Sunwoo Kim, Chorong Youn, & Songmee Kim.* Guilt offset in vegan fashion: The joint roles of vegan material type and vegan material authenticity. Clothing and Textile Research Journal (SSCI). Under Review 

32. Jihye Kim, Sunwoo Kim,* & Yuri Lee. The effect of arthritis assistive apparel attributes on older consumers’ intention to use [관절염 보조의복 특성이 고령 소비자의 제품 사용의도에 미치는 영향]. Journal of the Korean Society of Clothing and Textiles. (SCOPUS, KCI).  Accepted

31. Sunwoo Kim, Songmee Kim, & Chorong Youn.* (2026). Status symbolism in vegan fashion: An experimental study on the role of vegan material authenticity. Fashion and Textiles, 13, 30. https://doi.org/10.1186/s40691-026-00478-7 (SCIE) 

30. Su Jin Yang, & Sunwoo Kim.* (2026). How size-inclusive advertising shapes favorable responses in South Korea: A comparative study with the United State. International Journal of Advertising, 45(3), 681-714. https://doi.org/10.1080/02650487.2025.2607192 (SSCI) 

29. Jihye Kim, Sunwoo Kim,* & Yuri Lee. (2026). Smart healthcare clothing: An analysis of typology and product characteristics using the FEA framework [FEA 프레임워크를 적용한 스마트 헬스케어 의류의 유형화 및 제품 특성 분석]. Journal of the Korean Society of Costume, 76(1), 137-161. (KCI) 

28. Saenim Kwack, Sunwoo Kim,* & Yuri Lee. (2025). Understanding older adults' acceptance of smart clothing: Moderated moderation effects of psychological influence and recommender age. [고령자의 스마트 의류 수용 매커니즘 분석: 심리적 요인과 추천자 연령의 조절된 조절 효과. Journal of the Korean Society of Costume. 75(6), 127-149. https://doi.org/10.7233/jksc.2025.75.6.127  (KCI) 

27.  Sunwoo Kim, & Su Jin Yang.* (2025). Adolescent body acceptance in the social media: The roles of Instagram engagement, peer body talk, and media literacy [소셜 미디어 시대 청소년의 신체 수용: 인스타그램 몰입, 또래 신체 대화, 미디어 리터러시의 역할]. Journal of the Korean Society of Costume, 75(4), 62-78.  https://doi.org/10.7233/jksc.2025.75.4.062 (KCI) 

26. Sunwoo Kim, & Su Jin Yang.* (2025). Exploring the impact of parental appearance pressure and mindful selfcare on Korean adolescents' appearance self-esteem [한국 청소년의 외모 자아존중감에 대한 부모의 외모압박과 마음 챙김 기반 자기 돌봄의 영향 탐색]. Korean Journal of Consumer and Advertising Psychology. 26(3), 339-362. https://doi.org/10.21074/kjlcap.2025.26.3.339  (KCI) 

25. Songmee Kim, Chorong Youn, Erin Cho, & Sunwoo Kim.* (2025). When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions. Journal of Retailing and Consumer Services, 87, 104426. https://doi.org/10.1016/j.jretconser.2025.104426  (SSCI) 

24. Sunwoo Kim, Hyungjin Son, Songmee Kim,* Yeojin Lee, & Yuri Lee. (2025). Toward inclusivity through fashion: A qualitative exploration of the clothing consumption experiences of physically disabled men in South Korea. Fashion and Textiles, 12(6). https://doi.org/10.1186/s40691-025-00425-y (SCIE; KCI) 

23. Sunwoo Kim, S., Youngsun Heo, Nameun Kim.* (2025). Discovering my precious and radiant self (DMPRS): The development of a positive body image program for South Korean adolescents [소중하고 빛나는 나 찾기 -대한민국 청소년의 긍정적 신체 이미지 함양을 위한 교육 프로그램 개발-]. Journal of the Korean Society of Clothing and Textiles, 49(3), 622-646. https://doi.org/10.5850/JKSCT.2025.49.3.622   (SCOPUS; KCI) 

22. Sunwoo Kim, & Su Jin Yang.* (2024). Size-inclusive advertising in the Asian fashion market: Female consumers’ responses to a plus-size vs. thin-size model in South Korea. PLoS ONE, 19(6): e0304989. https://doi.org/10.1371/journal.pone.0304989 (SCIE) 

21. Sunwoo Kim, & Su Jin Yang.* (2023). The effect of perceived size of a plus-size model on body satisfaction: A moderated mediation effect of perceived similarity and implicit belief about the malleability of body sizes [플러스 사이즈 모델의 지각된 사이즈가 신체 만족에 미치는 영향: 지각된 유사성과 신체 사이즈 변화 가능성에 대한 암묵적 신념의 조절된 매개 효과]. Journal of the Korean Society of Costume, 73(2), 117-138. https://doi.org/10.7233/jksc.2023.73.2.117  (KCI)

20. Sunwoo Kim, & Su Jin Yang.* (2023). What promotes adolescent girls’ makeup in South Korea? Fashion leadership, social support from friends, and self-esteem. Journal of the Korean Society of Clothing and Textiles, 47(2), 256-276. https://doi.org/10.5850/JKSCT.2023.47.2.256  (SCOPUS; KCI) 

19. Heekang Moon, & Sunwoo Kim.* (2023). What do smart home appliance users expect from smart washing machines? A qualitative exploration of predictive expectations for smart washing machines [스마트 가전 사용자는 스마트 세탁기에 무엇을 기대하는가?: 스마트 세탁기에 대한 예측적 기대 탐색을 위한 질적 연구]. Journal of the Korean Society of Clothing and Textiles, 47(1), 85-109. https://doi.org/10.5850/JKSCT.2023.47.1.85  (SCOPUS; KCI) 

18. Sunwoo Kim, & Heekang Moon.* (2023). Understanding consumer acceptance of smart washing machines: How do female consumers’ occupations affect the acceptance process? International Journal of Human-Computer Interaction, 39(4), 801-822. https://doi.org/10.1080/10447318.2022.2049135  (SSCI; SCIE) 

17. Sunwoo Kim.* (2022). What factors encourage the acceptance of cosmetic surgery? Differences in sociopsychological influences contingent upon cosmetic surgery experience. Fashion and Textiles, 9(42). https://doi.org/10.1186/s40691-022-00318-4  (SCIE; KCI) 

16. Heekang Moon, & Sunwoo Kim.* (2022). Consumer characteristics and acceptance intention according to consumers’ perceived risk of smart washing machines [스마트 세탁기의 위험 지각에 따른 소비자 특성과 스마트 세탁기의 수용 의도]. Journal of the Korean Society of Costume, 72(2), 75-95. https://doi.org/10.7233/jksc.2022.72.2.075  (KCI)

15. Sunwoo Kim,* & Nahong Choi. (2022). Effect of the degree of school bullying victimization on body appreciation in adulthood: Multi-mediating effects of physical attractiveness comparison and ambivalent emotions toward beauty [학교에서의 집단 따돌림 피해 경험의 정도가 성인기의 신체 수용에 미치는 영향 -신체적 매력 비교와 미인에 대한 양가 감정의 다중 매개 효과-]. Journal of the Korean Society of Clothing and Textiles, 46(1), 182-198. https://doi.org/10.5850/JKSCT.2022.46.1.182  (SCOPUS; KCI) 

14. Sunwoo Kim.* (2021). Effect of appearance instrumentality on the acceptance of cosmetic surgery: Moderated mediation effects of ambivalent emotions toward attractive friends and appearance appreciation. International Journal of Costume and Fashion, 21(1), 38-53. https://doi.org/10.7233/ijcf.2021.21.1.038  (KCI)

13. Jiyeon Lee, Yuri Lee, & Sunwoo Kim.* (2021). The effects of consumers’ in-store technology experience on perceived interactivity, retail brand commitment, and revisit intention in a Korean beauty store. International Journal of Human-Computer Interaction, 37(6), 534-546. https://doi.org/10.1080/10447318.2020.1834730  (SSCI; SCIE) 

12. Sunwoo Kim.* (2020). Effects of Korean female adolescent makeup on school adjustment [한국 여자 청소년의 화장이 학교 적응에 미치는 영향]. Journal of Korean Society of Costume, 70(4), 65-79. https://doi.org/10.7233/jksc.2020.70.4.065  (KCI)

11. Sunwoo Kim.* (2019). An exploratory study on apparel design evaluation criteria with consumers' perspectives: Focusing on female college students majoring in apparel-fashion design in their 20s [소비자 관점의 의복 디자인 평가 요소에 대한 탐색적 연구: 20대 의류-패션 디자인 전공 여대생을 중심으로]. Journal of the Korean Society of Clothing and Textiles, 43(3), 384-404. https://doi.org/10.5850/JKSCT.2019.43.3.384  (SCOPUS; KCI) 

10. Sunwoo Kim, Heekang Moon, Yun-Jung Lee, & Hye Jung Jung.* (2018). The impact of climate change on consumers’ clothing care experiences [기후 변화에 따른 소비자의 의복 관리 경험]. Journal of the Korean Society of Costume, 68(8), 81-100. https://doi.org/10.7233/jksc.2018.68.8.081  (KCI)

9. Hyungjin Son, Sunwoo Kim,* & Yuri Lee. (2018). Suggesting coping strategies for the various stresses from body weight in Korean male: A qualitative approach. Journal of the Korean Society of Clothing and Textiles, 42(5), 884-896. https://doi.org/10.5850/JKSCT.2018.42.5.884  (SCOPUS; KCI) 

8. Sunwoo Kim,* & Yuri Lee. (2018). Why do women want to be beautiful? A qualitative study proposing a new ‘Human Beauty Value’ concept. PLoS ONE, 13(8), e0201347. https://doi.org/10.1371/journal.pone.0201347  (SCIE) 

7. Sunwoo Kim,* & Ji-Hyun Lee. (2018). Familiarity vs. novelty: How design attributes affect consumers’ design preference and purchase intention [친근함과 독특함: 소비자의 디자인 선호와 구매 의도에 영향을 미치는 디자인 속성]. Journal of Consumer Studies, 29(1), 109-132. https://doi.org/10.35736/JCS.29.1.6  (KCI)

6. Sunwoo Kim, & Hyungjin Son.* (2017). Appearance management experiences of breast cancer patients: A grounded theory approach [유방암 환자의 외모 관리 경험에 대한 근거이론적 접근]. Journal of Korean Society of Clothing and Textiles, 41(3), 556-574. https://doi.org/10.5850/JKSCT.2017.41.3.556  (SCOPUS; KCI) 

5. Sunwoo Kim.* (2016). Understanding ideal female beauty on advertisement images in modern Korean society through iconological comprehension of Renaissance portraits. International Journal of Costume and Fashion, 16(2), 1-24. https://doi.org/10.7233/ijcf.2016.16.2.001 (KCI)

4. Yongju Kim, Myungsu Kang,* & Sunwoo Kim. (2012). A study on obstacle factors for new fashion designer business [신진패션디자이너 사업 애로요인에 관한 연구]. Journal of Business Research, 27(3), 197-221. https://doi.org/10.22903/jbr.2012.27.3.197  (KCI)

3. Ji-Hyun Lee,* & Sunwoo Kim. (2012). Qualitative research on Korean baby-boomer generation middle-aged women’s attitudes toward their lives: Based on middle-class Seoul residents [한국의 베이비부머세대 중년여성이 삶에서 추구하는 가치에 대한 질적연구 –서울거주 중산층을 중심으로-]. Asia Marketing Journal, 14(2), 127-156. https://doi.org/10.53728/2765-6500.1482  (KCI)

2. Sunwoo Kim,* & Yuri Lee. (2012). What is the beauty? The aesthetic cognition of Korean women in their 20s and 30s [아름다움이란 무엇인가? –대한민국 2,30대 여성의 美 인식에 대한 근거이론적 접근-]. Journal of Consumer Studies, 23(2), 351-382. https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001677152  (KCI)

1. Ji-Hyun Lee, & Sunwoo Kim.* (2011). Consumer-based apparel design elements and evaluation criteria: Focused on F/W outer [소비자에 기초한 의복디자인의 구성요소와 평가기준 –F/W겉옷을 중심으로-]. Journal of the Korean Society of Clothing and Textiles, 35(9), 1015-1027. https://doi.org/10.5850/JKSCT.2011.35.9.1015  (SCOPUS; KCI)