28.  Su Jin Yang, & Sunwoo Kim.* From margins to mainstream: How size-inclusive advertising shapes favorable responses in the East Asian marketplace? International Journal of Advertising. (SSCI) (Under Review, 2nd Revision, Minor revision)

27.  Sunwoo Kim, & Su Jin Yang.* (2025). Adolescent body acceptance in the social media: The roles of Instagram engagement, peer body talk, and media literacy [소셜 미디어 시대 청소년의 신체 수용: 인스타그램 몰입, 또래 신체 대화, 미디어 리터러시의 역할]. Journal of the Korean Society of Costume, 75(4), 62-78.  https://doi.org/10.7233/jksc.2025.75.4.062 (KCI) 

26. Sunwoo Kim, & Su Jin Yang.* (2025). Exploring the impact of parental appearance pressure and mindful selfcare on Korean adolescents' appearance self-esteem [한국 청소년의 외모 자아존중감에 대한 부모의 외모압박과 마음 챙김 기반 자기 돌봄의 영향 탐색]. Korean Journal of Consumer and Advertising Psychology. 26(3), 339-362. https://doi.org/10.21074/kjlcap.2025.26.3.339  (KCI) 

25. Songmee Kim, Chorong Youn, Erin Cho, & Sunwoo Kim.* (2025). When virtual influencers cause service failures: The impact of human likeness and beauty types on social psychological distance and consumer intentions. Journal of Retailing and Consumer Services, 87, 104426. https://doi.org/10.1016/j.jretconser.2025.104426  (SSCI) 

24. Sunwoo Kim, Hyungjin Son, Songmee Kim,* Yeojin Lee, & Yuri Lee. (2025). Toward inclusivity through fashion: A qualitative exploration of the clothing consumption experiences of physically disabled men in South Korea. Fashion and Textiles, 12(6). https://doi.org/10.1186/s40691-025-00425-y (SCIE; KCI) 

23. Sunwoo Kim, S., Youngsun Heo, Nameun Kim.* (2025). Discovering my precious and radiant self (DMPRS): The development of a positive body image program for South Korean adolescents [소중하고 빛나는 나 찾기 -대한민국 청소년의 긍정적 신체 이미지 함양을 위한 교육 프로그램 개발-]. Journal of the Korean Society of Clothing and Textiles, 49(3), 622-646. https://doi.org/10.5850/JKSCT.2025.49.3.622   (SCOPUS; KCI) 

22. Sunwoo Kim, & Su Jin Yang.* (2024). Size-inclusive advertising in the Asian fashion market: Female consumers’ responses to a plus-size vs. thin-size model in South Korea. PLoS ONE, 19(6): e0304989. https://doi.org/10.1371/journal.pone.0304989 (SCIE) 

21. Sunwoo Kim, & Su Jin Yang.* (2023). The effect of perceived size of a plus-size model on body satisfaction: A moderated mediation effect of perceived similarity and implicit belief about the malleability of body sizes [플러스 사이즈 모델의 지각된 사이즈가 신체 만족에 미치는 영향: 지각된 유사성과 신체 사이즈 변화 가능성에 대한 암묵적 신념의 조절된 매개 효과]. Journal of the Korean Society of Costume, 73(2), 117-138. https://doi.org/10.7233/jksc.2023.73.2.117  (KCI)

20. Sunwoo Kim, & Su Jin Yang.* (2023). What promotes adolescent girls’ makeup in South Korea? Fashion leadership, social support from friends, and self-esteem. Journal of the Korean Society of Clothing and Textiles, 47(2), 256-276. https://doi.org/10.5850/JKSCT.2023.47.2.256  (SCOPUS; KCI) 

19. Heekang Moon, & Sunwoo Kim.* (2023). What do smart home appliance users expect from smart washing machines? A qualitative exploration of predictive expectations for smart washing machines [스마트 가전 사용자는 스마트 세탁기에 무엇을 기대하는가?: 스마트 세탁기에 대한 예측적 기대 탐색을 위한 질적 연구]. Journal of the Korean Society of Clothing and Textiles, 47(1), 85-109. https://doi.org/10.5850/JKSCT.2023.47.1.85  (SCOPUS; KCI) 

18. Sunwoo Kim, & Heekang Moon.* (2023). Understanding consumer acceptance of smart washing machines: How do female consumers’ occupations affect the acceptance process? International Journal of Human-Computer Interaction, 39(4), 801-822. https://doi.org/10.1080/10447318.2022.2049135  (SSCI; SCIE) 

17. Sunwoo Kim.* (2022). What factors encourage the acceptance of cosmetic surgery? Differences in sociopsychological influences contingent upon cosmetic surgery experience. Fashion and Textiles, 9(42). https://doi.org/10.1186/s40691-022-00318-4  (SCIE; KCI) 

16. Heekang Moon, & Sunwoo Kim.* (2022). Consumer characteristics and acceptance intention according to consumers’ perceived risk of smart washing machines [스마트 세탁기의 위험 지각에 따른 소비자 특성과 스마트 세탁기의 수용 의도]. Journal of the Korean Society of Costume, 72(2), 75-95. https://doi.org/10.7233/jksc.2022.72.2.075  (KCI)

15. Sunwoo Kim,* & Nahong Choi. (2022). Effect of the degree of school bullying victimization on body appreciation in adulthood: Multi-mediating effects of physical attractiveness comparison and ambivalent emotions toward beauty [학교에서의 집단 따돌림 피해 경험의 정도가 성인기의 신체 수용에 미치는 영향 -신체적 매력 비교와 미인에 대한 양가 감정의 다중 매개 효과-]. Journal of the Korean Society of Clothing and Textiles, 46(1), 182-198. https://doi.org/10.5850/JKSCT.2022.46.1.182  (SCOPUS; KCI) 

14. Sunwoo Kim.* (2021). Effect of appearance instrumentality on the acceptance of cosmetic surgery: Moderated mediation effects of ambivalent emotions toward attractive friends and appearance appreciation. International Journal of Costume and Fashion, 21(1), 38-53. https://doi.org/10.7233/ijcf.2021.21.1.038  (KCI)

13. Jiyeon Lee, Yuri Lee, & Sunwoo Kim.* (2021). The effects of consumers’ in-store technology experience on perceived interactivity, retail brand commitment, and revisit intention in a Korean beauty store. International Journal of Human-Computer Interaction, 37(6), 534-546. https://doi.org/10.1080/10447318.2020.1834730  (SSCI; SCIE) 

12. Sunwoo Kim.* (2020). Effects of Korean female adolescent makeup on school adjustment [한국 여자 청소년의 화장이 학교 적응에 미치는 영향]. Journal of Korean Society of Costume, 70(4), 65-79. https://doi.org/10.7233/jksc.2020.70.4.065  (KCI)

11. Sunwoo Kim.* (2019). An exploratory study on apparel design evaluation criteria with consumers' perspectives: Focusing on female college students majoring in apparel-fashion design in their 20s [소비자 관점의 의복 디자인 평가 요소에 대한 탐색적 연구: 20대 의류-패션 디자인 전공 여대생을 중심으로]. Journal of the Korean Society of Clothing and Textiles, 43(3), 384-404. https://doi.org/10.5850/JKSCT.2019.43.3.384  (SCOPUS; KCI) 

10. Sunwoo Kim, Heekang Moon, Yun-Jung Lee, & Hye Jung Jung.* (2018). The impact of climate change on consumers’ clothing care experiences [기후 변화에 따른 소비자의 의복 관리 경험]. Journal of the Korean Society of Costume, 68(8), 81-100. https://doi.org/10.7233/jksc.2018.68.8.081  (KCI)

9. Hyungjin Son, Sunwoo Kim,* & Yuri Lee. (2018). Suggesting coping strategies for the various stresses from body weight in Korean male: A qualitative approach. Journal of the Korean Society of Clothing and Textiles, 42(5), 884-896. https://doi.org/10.5850/JKSCT.2018.42.5.884  (SCOPUS; KCI) 

8. Sunwoo Kim,* & Yuri Lee. (2018). Why do women want to be beautiful? A qualitative study proposing a new ‘Human Beauty Value’ concept. PLoS ONE, 13(8), e0201347. https://doi.org/10.1371/journal.pone.0201347  (SCIE) 

7. Sunwoo Kim,* & Ji-Hyun Lee. (2018). Familiarity vs. novelty: How design attributes affect consumers’ design preference and purchase intention [친근함과 독특함: 소비자의 디자인 선호와 구매 의도에 영향을 미치는 디자인 속성]. Journal of Consumer Studies, 29(1), 109-132. https://doi.org/10.35736/JCS.29.1.6  (KCI)

6. Sunwoo Kim, & Hyungjin Son.* (2017). Appearance management experiences of breast cancer patients: A grounded theory approach [유방암 환자의 외모 관리 경험에 대한 근거이론적 접근]. Journal of Korean Society of Clothing and Textiles, 41(3), 556-574. https://doi.org/10.5850/JKSCT.2017.41.3.556  (SCOPUS; KCI) 

5. Sunwoo Kim.* (2016). Understanding ideal female beauty on advertisement images in modern Korean society through iconological comprehension of Renaissance portraits. International Journal of Costume and Fashion, 16(2), 1-24. https://doi.org/10.7233/ijcf.2016.16.2.001 (KCI)

4. Yongju Kim, Myungsu Kang,* & Sunwoo Kim. (2012). A study on obstacle factors for new fashion designer business [신진패션디자이너 사업 애로요인에 관한 연구]. Journal of Business Research, 27(3), 197-221. https://doi.org/10.22903/jbr.2012.27.3.197  (KCI)

3. Ji-Hyun Lee,* & Sunwoo Kim. (2012). Qualitative research on Korean baby-boomer generation middle-aged women’s attitudes toward their lives: Based on middle-class Seoul residents [한국의 베이비부머세대 중년여성이 삶에서 추구하는 가치에 대한 질적연구 –서울거주 중산층을 중심으로-]. Asia Marketing Journal, 14(2), 127-156. https://doi.org/10.53728/2765-6500.1482  (KCI)

2. Sunwoo Kim,* & Yuri Lee. (2012). What is the beauty? The aesthetic cognition of Korean women in their 20s and 30s [아름다움이란 무엇인가? –대한민국 2,30대 여성의 美 인식에 대한 근거이론적 접근-]. Journal of Consumer Studies, 23(2), 351-382. https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART001677152  (KCI)

1. Ji-Hyun Lee, & Sunwoo Kim.* (2011). Consumer-based apparel design elements and evaluation criteria: Focused on F/W outer [소비자에 기초한 의복디자인의 구성요소와 평가기준 –F/W겉옷을 중심으로-]. Journal of the Korean Society of Clothing and Textiles, 35(9), 1015-1027. https://doi.org/10.5850/JKSCT.2011.35.9.1015  (SCOPUS; KCI)